For roofing contractors
Lead ROI calculator
Model monthly retainer against expected leads, your close rate, and average job value. Adjust numbers to match how your company runs.
Your inputs
Quick tier presets
Share of leads that become sold jobs
Replacement or typical ticket you care about
Estimated outcomes
Illustrative math only — not a guarantee of leads, closes, or revenue.
- Jobs closed / month —
- Revenue from those jobs —
- ROI multiple (revenue ÷ retainer) —
- Effective cost per lead (retainer ÷ leads) —
- Jobs to break even on retainer —
- Revenue minus retainer (model) —
This tool does not include separate Meta ad spend (if billed outside the retainer), material costs, or labor. Results vary by market, season, and how fast you contact leads. For financial or legal advice, speak with a licensed professional.